The decision to buy or sell a home is one of the most important financial decisions most people make, yet many give little thought to finding the real estate agent best suited to their needs.
"Real estate has always been a mark of independence and freedom in this country," says Donald R. Brenner, professor emeritus at American University. "Owning property is very important, and when you deal with someone who is going to help you buy or sell a piece of property, you'd better find someone that knows what they're doing.
"If you pick up the phone book and choose from the yellow pages, you won't make a better decision than if you picked up the telephone book to choose a brain surgeon," says Brenner.Realtor Grace Frank isn't interested in hearing the odds, only in beating them. For example, when she took her plan to build South side Village to the banks, they told her she was nuts. She showed them they were wrong.
"It took us a year to negotiate the land deals, and then we started building last May. We've sold nearly an entire street, and we did it when no one thought it was possible," she says.
The banks not only underestimated Frank's ability to build and sell the South side project, also her entrepreneurial spirit, Read More...